Ladiduh - Indie dev app studio

dear diary,

November 2025

LaDiDuh is officially funded. It feels wild to write that. For the first time, I have space to build from vision. The studio can breathe, experiment, get weird again. I think we're entering a new era of investment. One where growth is automated, iteration is near-instant, and backing the person (or the ecosystem) may become more valuable than betting on a single product. I've always had a little bit of a rebel spirit, so perhaps this is me forging that path. Ladiduh is not a single app, but a creative network, a living studio that can design, deploy, and evolve on its own. I hope it's the start of a new model for how tech, art, and capital can dance together.

Sticker decoration for November 2025 - Ladiduh logo

May 2025

Names have always fascinated me, probably because I've had a few (I was adopted, and later changed my name again after realizing it was offensive in many cultures). So when I saw my TikTok feed becoming flooded with "baby name consultants" and endless "name list" videos, I wasn't surprised, but I kept thinking: why isn't naming more scientific? Why aren't we using advanced pattern recognition and machine learning in that space? I could do that. I'd love to do that. So on May 1st, I opened a new folder and typed the first line of code for Naymt. By summer, it had become the biggest enriched name database in the world, over 130,000 verified names, all structured, searchable, and alive. The more content I put out, the faster users came. It wasn't just another app. It was proof I'd finally found a lane. And as for the internal tools behind it, easily my most impressive builds so far, but I'll keep those in stealth for now (wink).

Sticker decoration for May 2025 - Naymt logo

March 2025

One afternoon my phone lit up, and there it was. A message from David Kibbe himself. The David Kibbe. I just stared at the notification for a minute, convinced it was either fake or a hallucination from too many late-night bug fixes. But it was real. He'd seen the app. He understood it. And he was kind. It felt like alignment. A weird little sign that maybe I was exactly where I was supposed to be. He's sent me some reels since, and every time, my heart lights up with joy. If you ever get the chance to learn about him or read his work, do it. He's an angel in his own way. And being able to introduce anyone to, or help anyone understand his work, is an honor.

Sketch illustration for March 2025 diary entry

February 2025

One night I was scrolling Reddit and saw a girl posting half-nude photos of herself asking strangers to tell her what "Kibbe type" she was. I couldn't believe it. The system itself is smart and empowering, but the best option being to post vulnerable photos of yourself to Reddit felt... off. I couldn't stop thinking about it. There was something there, a real problem to solve (drool). So I bought the kibbebody domain. On day one the traffic was ten times higher than Knekte's, and it wasn't even indexed. I decided to build my own version, a complex setup using machine learning and advanced body measurements to determine Kibbe type from a single photo. And of course, it had to be beautiful. It took a couple of months of all-day sprints, late-night debugging, and existential snacks, but one day... it worked. So I put it live.

Sticker decoration for February 2025 - Kibbe logo

December 2024

By December I was running on fumes and iced chai. I'd built a working app with a few users, and decided to start a raise. It was going well. Lots of calls and follow-ups (always the fun part). Tons of no's, even more "not nows," and a few "how does this not exist yet?" Then around Christmas Eve, a SAFE was signed and a wire came through. The timing felt miraculous. I jumped up and down for ten minutes straight. I was so happy. And then I got back to work.

Sketch illustration for December 2024 diary entry

August 2023

The connection app idea from the cabin had always stuck with me. Shouldn't we be able to meet people who go to the same places we do? It felt like the most natural way to connect in the digital era. I knew the anti-AI wave would come just as fast as AI itself. People would crave authentic. Real. Speed dating, record players, human connection. So I brought the idea back. On August 27, 2023, I decided I'd build it myself. I sat down with GPT-3.5 and asked it to teach me. I didn't even know what a terminal was. I must have started over a hundred times. It took almost a year, but eventually I got the hang of it. I clicked Submit for Review. Then I went all in.

Sticker decoration for August 2023 - Knekte logo

December 2022

I called an emergency meeting with a group of friends: sushi and the news of ChatGPT. I couldn't stop talking about it. I was basically a walking press release. I'd known the AI age was coming for almost a decade, and here it was, the beginning. I was ecstatic. When I got home that night, there was a package waiting at concierge. I'd ordered scrunchies, but inside was a book on coding interviews (?!). I tried to return it, but support told me it was "impossible" for that to happen because of their weight-scanning system. Cool. A glitch in the Matrix. So I took the hint. I opened the first page and started reading. That was the night everything shifted. I was ready to get back in the game.

March 2020

The money ran out before the dream did. So I did what every indie dev swears they'll never do… I went back to corporate. At one point I was juggling multiple roles. Different bosses, different brand tones, endless "can hop on a quick calls?" It was the type of chaos that makes you feel alive. I became a marketing director for consumer brands and I actually loved it. Back then, I couldn't code. I couldn't ship a product. I could only ever get to the wireframe, business plan, pitch deck stage. So I made a deal with myself: get stable, save what I could… then take time off to finally build something real. That was the plan.

October 2019

I didn't want to crawl back to a cubicle. I wanted to build something. I was equal parts determined and stubborn, a dangerous combo. I packed what I had left in my savings, rented a tiny off-grid cabin and gave myself 75 days to come up with another idea and build it. The idea came: Daioh, a very early version of what would later become Knekte. I was chopping my own wood, showering outside, canoeing every morning, and trying to build a business on sketchy Wi-Fi that cut out every time the wind changed. I didn't think I was running from reality. I thought I was running toward destiny.

January 2019

I thought Fetchir was going to be my big break. An app for buying and selling dogs, dreamed up between libraries and hooka lounges. It even got into Communitech, which at the time felt like being personally invited into the gates of Silicon Valley. I designed everything: logo, tagline, wireframes, the whole founder fantasy. Even got an angel offer, but he wanted 49% (lol). Then came the part I hadn't considered: app stores don't really let you sell puppies. Turns out that's… kind of a rule. It collapsed quietly. But I walked away smarter. I understood accelerators, funding, pitch decks. The startup circus. And I wanted in.

Sticker decoration for January 2019 - Fetchir logo

May 2007

I've always had an entrepreneurial spirit. People used to point out little things, like how I'd trade my brother coins for bills because bills could rip or burn (so technically, coins were "more valuable"). Or the time I set up a beer stand instead of a lemonade stand because I thought it would make more money (I didn't know about DUIs. I was ten). But the real game-changer was Facebook. While my friends had the Jonas Brothers on their walls, I had Mark Zuckerberg. The Social Network is still my comfort movie, and honestly, I'm convinced that film alone turned an entire generation of us into developers.